Keeping up with Facebook’s latest developments is essential to stay up to date with the evolution of networks and market trends.
The problem is that social media has a hard time staying informed.
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You have to access blogs in the field, follow digital marketing professionals on social media, read the Facebook blog, go through an infinite maze until you discover what new things Mark Zuckerberg is bringing.
We understand your pain and that’s why we created this post.
Here we will gather the main news about the social network and update the text whenever there is news. So, stop by here whenever you can to stay up to date!
What’s New on Facebook in 2022
2022 is being a year of many twists and turns in the world of social networks, Facebook lost users for the first time in 18 years
But the network has not stopped launching some features so far. Check out the main ones now!
Facebook now has 3D avatars
You will be allowed to create your own personalized 3D avatar through the network and use it in posts.
You can customize skin tone, hair, clothes and accessories. And with these 3D images you can create stickers, comments, profile pictures and much more.
The initiative comes from a need for virtual representation after the rise of the metaverse and already has an online clothing store.
The name of the store is Meta Avatars Store and it already has some brands like Balenciaga.
Facebook launches Reels
Facebook Reels arrived after the creation of Instagram Reels, both emerged to compete with Tik Tok, which pioneered the vitalization of short videos.
Unlike the neighboring app that already allows you to create videos of up to 3 minutes, Facebook Reels only allows you to post videos of up to 60 seconds.
Overall, this format has shown that it has great power to generate connection, dynamism and innovation for communication on networks and for digital marketing.
Closing podcasts and audio
In 2021, Facebook launched Sound Bite and Live Audio Rooms, short-form audio and podcast features to compete with the rise of Clubhouse and other networks during the pandemic.
The format did not gain public acceptance and, as a result, Facebook discontinued this feature and ended investments in audio-focused formats.
Anonymous posting in groups
Inspired by a forum site, Facebook has launched a feature for anonymous posting in groups.
The feature ensures that the person is not identified in the publication, but it must be evaluated by the group administrators before it can be posted.
What’s New on Facebook in 2021
There were a lot of new things happening on Mark Zuckerberg’s social network in 2021.
Check out the compilation we made of last year’s updates!
Facebook launches new design for business pages
At the beginning of 2021, Facebook announced a change in the design of pages.
The goal was to make the layout more intuitive and easy to navigate.
Check out the changes that were made:
- access to simpler and more relevant audience insights and notifications;
- changes to publications, which can now be in FAQ format, with questions and answers;
- flexible page management. It is now possible to grant full or partial access to other people so that they can help manage the page;
- ease of moving between the page and the personal profile;
- developing a dedicated news feed so moderators can create conversations, follow relevant topics, and interact with other pages and fans.
Facebook has made new Oculus Quest integrations available with Messenger
In 2014, Facebook bought Oculus, a virtual reality company, and stated that the platform would gradually integrate into the social network.
This prediction has come true and Mark Zuckerberg’s company has announced some new features for those who have Quest 1 and Quest 2 glasses.
Users who log in to the Oculus platform using their Facebook account have access to a differentiated experience.
Now, you can chat with any friend on Messenger (even if they don’t have the Oculus service) using your VR headset, type on a virtual keyboard, or use the text-to-speech function.
If everyone in the chat is wearing glasses, you can create an Oculus Party, a private room for everyone to play together. Pretty cool, right?
Facebook has optimized photo descriptions for visually impaired users
With the aim of making the social network more inclusive, Facebook has made updates to the Automatic Alt Text feature to optimize post descriptions.
With this new feature, the artificial intelligence tool used by the platform is more robust and can describe the images in sound in a more specific way, offering more details about the scene and composition of the photos.
This measure will make it easier for visually impaired users to have a better experience on Facebook, regardless of whether they are using the desktop or mobile version.
Facebook has integrated Messenger and Instagram Direct
All mixed together! With Messenger’s integration with Instagram Direct , users can exchange messages and participate in video calls with friends from both social networks , using either app.
The novelty also came with new features, and there is the possibility of:
- create and send selfie stickers in a conversation;
- reply to specific messages, as happens on WhatsApp ;
- send messages with animated effects;
- define who can or cannot send you messages directly;
- use temporary mode, which deletes the message from the chat as soon as it is viewed by the contact;
- Use the “Watch Together” feature during a video call. The feature syncs videos from Facebook Watch , IGTV , Reels , and TV shows, allowing friends to watch together in real time.
The update happens automatically for all Facebook users.
Facebook has released updates to monetization of videos, Stories and live streams
Facebook allows all types of videos to be monetized within the platform .
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The update is valid for digital influencers , companies of different sizes, gamers, cultural institutions and other segments.
In short videos, up to one minute long, ads are inserted 30 seconds into the video. Longer videos, 3 minutes or longer, have ads displayed in the first 45 seconds of the video.
The platform has also changed the criteria for users to have access to monetization. Now, pages must have 600,000 total minutes of viewing in the last two months and 5 or more active video uploads or previously recorded live streams .
Facebook has rolled out measures to make groups safer
To reduce the spread of harmful content, such as hate speech and fake news, several measures have been introduced to make Facebook groups safer .
Groups that frequently violate community guidelines will be permanently deleted, and potentially harmful groups will not be recommended to users, so fewer people discover them.
Additionally, when someone is about to join a group that violates the social network’s standards, Facebook will display a warning informing them of that community’s practices, so that the user can reconsider whether or not they want to participate.
Regarding members who make comments or posts that go against the rules, Facebook has announced that it will prevent the user from posting or commenting for a certain amount of time in any group. Violators will also not be able to create groups on the platform.
Facebook has created actions to encourage vaccination against the Coronavirus
Facebook has implemented a global campaign to raise awareness and encourage people to get vaccinated against COVID-19 .
On Instagram and Facebook, for example, there is a coronavirus information center where you can access updates and tips on preventing the disease.
In posts about Covid and vaccination, white bars are automatically added that direct the user to more information from the World Health Organization (WHO).
In the United States, the platform also launched a tool in the news feed that, through a quick search, allows users to know when and where they can get vaccinated.
Facebook has released new features in the news feed
The social network has rolled out two updates to its news feed that will give users more control over their accounts.
Now, it is possible to view posts in chronological order , breaking away from the standard set by Facebook’s algorithm . To activate the function, simply access the settings menu in the app and select “Most recent”.
Another new feature is the ability to manage comments , which gives users more control over who comments on their public posts.
Here’s how it works: in the post menu, click on the three dots and select your preferences. The options vary between “Everyone”, “Friends Only” and “Tagged Profiles and Pages”.
Facebook launches tools for group management
To facilitate and optimize the moderation of communities within the platform, Facebook has launched some tools.
A new system, called “conflict alert,” uses machine intelligence to identify toxic discussions in groups and notify administrators of the occurrences.
The moderator can also temporarily limit the number of posts members can make, slowing down the conversation at times when they feel overwhelmed and unable to keep up with the comments.
Additionally, you can restrict comments from certain users, filter promotional content, prohibit the sharing of certain links, and access a summary page about each group member and their activities. Pretty cool, right?
Facebook has created measures that penalize accounts that spread fake news
Facebook is changing the way it notifies users about accounts and pages that post misleading content. The aim is to curb the spread of fake news on the social network.
Previously, the system only flagged individual publications that contained fake news, but the new feature is that the platform will apply more severe punishments to authors who frequently publish false content.
Now, when visiting penalized pages, users are notified with an explicit warning, informing them that the account is sharing false information. In addition, the reach of such pages’ publications is significantly reduced.
The authors of the posts are notified by Facebook and the platform sends an article corresponding to the one published, but with the correct information. The user will also be informed of the consequences if they repeat the infraction.
Facebook launches Live Audio Rooms
Launched in the United States, Live Audio Rooms is a live audio rooms feature on Facebook .
With this feature, it is possible to transmit audio in real time through the Facebook app.
There is no limit to the number of listeners and up to 50 speakers can speak at the same time. Room hosts can invite people to chat with them.
Facebook launches Soundbite, a short audio platform
In 2021, Facebook launched Soundbite, a short audio platform within the social network.
With this feature, you can browse a feed similar to TikTok and Reels, which will only show short audios created by other users. The audios may contain, for example, jokes, motivational pills and short reflections.
The idea is that creators can apply sound effects, transcriptions and other features to their content.
Facebook has made podcasts available within the platform
Mark Zuckerberg is keeping an eye on the rise of audio experiences on the internet. That’s why Facebook announced that it will be possible to listen to podcasts on the social network.
The idea is that hosts can link their podcast show to Facebook. After this integration, new episodes are automatically shared in a personalized feed and will appear in a tab called “Podcasts”.
The social network also allows creators to make small cuts, of up to one minute, to promote episodes on the platform.
Users can listen to programs without leaving the Facebook app and play them in the background while browsing the social network.
Top new features on Facebook in 2020
Check out the list of the main new features announced by the social network in 2020 below:
- New Stickers and Effects Launched for LGBTQ Pride Month
- Launch of its own payment system in Singapore, Facebook Pay
- Acquisition of Gimpy and integration of the service
- Gaming App Launch – Twitch
- Launch of the feature for merchants to create stores on the social network
- Launch of “strength” reaction to express empathy in the pandemic
- Launch of video conferencing platform, Messenger Rooms
- Launch of “humor” mode for Stories
- Facebook launches new Creator Studio app
Summary of the main new features on Facebook in 2019
Finishing our list of Facebook’s latest developments over the last few years, check out the platform’s launches in 2019:
- Launch of Augmented Reality ads;
- Launch of ads on Facebook Stories;
- Launch of playable ads that allow you to “try before you buy”;
- Start of events on Facebook Stories;
- Page recommendations feature launched ;
- Creation of redesigned pages on mobile phones;
- Video metrics updates;
- Ticket sales begin on Facebook with Eventbrite.
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