There are several ways to gain followers on Instagram and some of them are not always ethical and can even result in your profile being penalized. Therefore, we warn you to be careful with questionable practices, such as buying followers, using bots and participating in engagement groups.
Well, to help you on this growth journey, we’ve put together 8 tips that will unlock your business on Instagram and attract even more customers. See below.
1. Create quality content
First of all, to get more followers on Instagram, you need to create quality content. After all, there’s no point in applying profile growth strategies if the content on your page doesn’t add anything to your audience. Therefore, focus on improving your content, adding posts that educate and inform, but also entertain.
How do you do this? You need to understand your persona and identify their pain points, needs, desires, fears, habits and behaviors. Only then will you be able to create content that generates identification and connection with your audience.
2. Have a coherent visual identity
Visual identity is a strong factor, as this social network is well-known for its focus on images and videos. To attract new followers on Instagram, you need a coherent identity that conveys the message you want.
If you sell children’s toys, for example, does it make sense to have an all-black feed? Of course not, because that color doesn’t convey the joy of children. One way to avoid this lack of connection is to vary the colors used throughout the feed, for example.
Here are some tips to improve your visual identity on Insta:
- Organize your feed: You can use organization apps like Preview;
- Try to always use the same filter in your photos;
- Use the color palette of your visual identity in the feed;
- In the photos, highlight the product and create interesting scenarios.
3. Use hashtags the right way
Now that you’ve improved your visual identity and content, let’s move on to hashtags. It’s important to use them because your post may end up appearing in Instagram’s Explore section. This means that new people can find your profile.
To make your hashtag strategy work, do the following:
- Use 10 to 15 hashtags per post;
- Don’t use very generic hashtags, like #lookoftheday or #beachfashion. Try to be more specific and focus on your niche;
- Vary the hashtags in each post. Instagram doesn’t like profiles that always use the same group of hashtags, as it wants people to personalize their posts;
- Avoid using banned hashtags.
4. Post frequently
To gain more followers on Instagram, there is no way around it: you need to be present on the social network. The more you post, the more the algorithm delivers your content. Therefore, don’t go too long without posting, as this will only result in a drop in your engagement.
Also, post at times and days that work best for you. You can see what these are through Instagram’s analytics tool: Instagram Insights.
5. Interact with other people
Social media’s main aim is to foster relationships. Therefore, companies and creators who do not interact with their audience and do not seek to network end up being harmed, as the algorithm places a high value on interaction. So, it is important that you cultivate relationships on Instagram.
Try to comment on other brands’ posts and support their work. Otherwise, you won’t get any support. Also, never fail to respond to a comment or message. Leaving people hanging not only reduces your engagement, but also gives the impression that you don’t care about your customers. So, also put in a lot of effort with your customer service.
6. Create interactive posts and stories
To get more followers on Instagram, you need to attract new types of audiences. And a great way to do this is to create interactive content. The goal of this content is to get as many people as possible to engage with your post, thus increasing its visibility.
There are a few strategies you can use to create this type of post:
- Ask people to tag a friend (as long as it makes sense in the context of the post);
- Ask people to share your story or post and tag your profile to win something exclusive (it could be free material );
- Create stories with polls, quizzes, question boxes and other interaction features.
- When you get more interactions, Instagram understands that your content is relevant and deserves to be shown to more people. That’s where the magic of the algorithm begins.
7. Create sponsored content
If you want to accelerate your growth, you can invest in marketing campaigns through Facebook Ads. Facebook’s advertising tool is very complete, allowing you to target your audience in various ways and optimize results.
You can pause your campaign, change it, and test other formats without breaking the bank. Instagram marketing campaigns will gain followers faster, but remember that it’s only worth investing if you already have good content on your profile. If that’s not the case, prioritize improving your content first.
8. Invest in partnerships
Businesses can benefit greatly from partnering with influencers and creators. Instagram is a hotbed of content creators with crazy fans, so investing in influencer marketing can be a great idea.
Of course, this requires a good amount of money, depending on the influencer you choose. But you can be sure that you will get more followers on Instagram. The fact is that sometimes people trust influencer recommendations more than ads. So, consider this strategy.
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